Online home textile industry Black Friday expected performance

Judging from previous years, global e-commerce sales have been increasing during Black Friday. Take the European station as an example. A seller of a Home textile brand said that the business growth in the European station last year was obvious, and even exceeded expectations in the Netherlands, where the sales increased by 42.5% year-on-year . At the same time, the latest first-half financial results of Allegro, a local e-commerce platform in Poland, also prove this point again. Even in a difficult and "volatile" environment, the platform continued to grow steadily, with GMV reaching 22.93 billion zlotys and revenue totaling 2.99 billion zlotys in the first half of 2022.

Despite severe inflation abroad this year, a survey conducted for Black Friday 2022 by Instituto Reclame AQUI found that consumers in Latin America were only more price sensitive and did not reduce their willingness to Reclame, with 74.4% of Reclame users saying that offer and price were the main factors in their decision to buy. By the end of 2021, the proportion was 61.6%. This year's World Cup and Black Friday collision, is bound to trigger a new wave of consumption.